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Module 3Finding and pricing loads110 min read

Planning the week: routes, reloads and a revenue target you can hit

Good dispatchers do not book one load at a time. They build a 5 to 7 day chain where every delivery already has a reload behind it, the driver's hours fit, the truck ends the week where the driver wants to be, and the numbers add up to a target set from cost per mile. This lesson teaches that method for one truck and for a book of several.


In this lesson

  • Plan the chain, not the load. A load is judged by what it leaves you with: the next load, the hours left and the market you land in.
  • Back-solve the weekly revenue target from fixed costs, variable cost per mile and the owner's take-home goal, then split it into a per-mile floor you can quote.
  • Pick delivery cities by their outbound freight, not by the rate on the way in. A high rate into a dead market is a low rate once you count the deadhead out.
  • Deadhead is a cost, not a sin. Accept it when the extra revenue beats the extra miles at your variable cost per mile, and cap it at a share of loaded miles.
  • Run the same dashboard routine for every truck every morning. Empty and unbooked trucks get your first hour, every day.

This lesson is part of the full course

Lesson 1 is free. Lesson 10 and the rest of the 21-lesson course (about 37 hours), the final exam, the verifiable certificate and the bonus templates unlock with the full course.

  • All 21 lessons with worked examples, case studies and exercises
  • Final exam and a certificate anyone can verify with a QR code
  • Bonus: profit calculator, load and payment tracker, call and email scripts

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Educational material only. It is not legal, tax or financial advice, and nothing here promises any level of income. Regulations, fees and market conditions change, so confirm current requirements with FMCSA and a qualified professional.

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